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How will mobile and social change the 2012 Olympics

Consumer tablets weren’t even a thing for the last Summer Olympics, in 2008. Smartphone use hadn’t truly taken off back then, either. The increase in mobile technology is sure to have a profound effect on how millions of viewers — and many athletes — experience the 2012 Games. Fans will be able to converse, debate and rave communally as never before because of mobile proliferation and the explosive growth of social media over the past four years. iProspects findings, culled from Nielsen, eMarketer and Forrester, are presented in the infographic below.

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