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Mobile shoppers start making bigger purchases

According to Gigaom, new data shows that consumers are getting more comfortable with making big purchases on their smartphones and tablets. A study commissioned by Motricity and conducted by Wakefield Research found that on average, the most expensive thing Americans have purchased on a smartphone or tablet cost $274.

  • men spent more on purchases, on average paying $312 for the most expensive item bought on a mobile device, while
  • women spent $222 for their most expensive purchase.

mobile purchases

In a separate survey, mobile advertising company JiWire surveyed 2,000 of its mobile users and found that 68 percent were willing to spend up to $250 on a mobile purchase, while 18 percent would make purchases of more than $500. JiWire’s data also found that 70 percent of men are very comfortable shopping on their devices. Men are also more likely to use their mobile device for shopping while in a store.
The numbers show that despite some security and convenience concerns, users are open to using their mobile devices not just for simple purchases but for bigger-ticket items. About a third of respondents in the Motricity survey said security was the top barrier to buying on a smartphone or tablet, along with difficulty in viewing product information on their screen, which was also 32 percent. And 31 percent blamed slow or bad Internet connections.

Read the full article on gigaom, or find the survey at jiwire

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