With the introduction of the Facebook timeline for brand pages there are a few new features and a few features that will no longer be available. The new layout features a cover photo and larger stories presented chronologically, similar to Timeline for personal profiles. What differs is the ability to pin a post to the top of a page and a friend activity box that makes pages more relevant to each user. Page tabs still function, but there is no longer an option to set a third-party tab as default. A new admin panel, activity log and direct message feature will help page owners manage their communities.
On March 31, all pages will automatically switch to the new format.
With just one month left for Facebook page admins to get their content in order for the new layout, it would appear that one of the first things you’ll notice are gone are the landing tabs. The immensely popular landing tab, which has been used to introduce potential fans to your brand, has been used for giveaways, and for the somewhat controversial like-gating, will become a thing of the past. Pretty much any extra tabs that you could add to your Facebook page are no longer available, but you can display your apps next to your profile picture, along with photos, likes and more.
Facebook administrators now have a shiny new Admin Panel to play around with. One of the most significant changes, which you can see in the screenshot below, is that you now have the option to receive messages via your Facebook page. The Admin Panel will also feature your latest notifications, new likes and even a little bit of analytics to boot.
Of course, with the new timeline, Facebook pages will get a lot of the features we’ve already gotten used to over on our personal profiles including cover photos, the ability to add milestones to the timeline, pin posts, view friend activity and view your own activity log. With the new activity log, administrators also now have the option to hide posts from their timeline.