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Nielsen: TV Still King In Media Consumption

Nielsen examined how Americans have been consuming content over the course of the past year. The report found that of the 289 million U.S. TV owners, 119 million own four or more television sets, making TV still the device to beat when it comes to watching and recording programs, among other things.

The TV-owning audience can also be further split up by how they access their programing and what sort of things they use their TV for, besides live viewing.

For example,

  • 33% have satellite subscriptions, and 52% have cable; broadcast/over-the-air only is down from 16% in 2003 to 9%
  • 47% have a DVR
  • 75% have an HD-capable TV
  • 56% play video console games
  • 4% have Internet-enabled TVs

However, when it comes to how Americans are consuming media, it’s TV that’s still far in the lead. Traditional TV viewing eats up over six days (days! or 144 hours, 54 minutes) worth of time per month, the report found. Everything else – from computers to smartphones – is a much narrower slice of that overall pie:

  • Internet on a computer: 28 hours, 29 mins.
  • Online video: 5 hours, 51 minutes
  • Video on mobile: 5 hours, 20 minutes
  • Game console: 6 hours, 26 minutes
  • DVD/Blu-ray: 5 hours, 13 minutes
  • Time-shifted TV: 11 hours, 33 minutes

Somewhat hilariously, 55% of U.S. users also still own a VCR, too, but this is (thankfully) down from 93% in 2003.

Computers also had a massive footprint in the U.S. with 212 million of the 278 million internet users active online in 2012. 94% of social media users accessed social media with a computer in 2012, says Nielsen. In terms of time spent on the computer, 20.1% was used for social networking and blogs – the most of any other category. Time spent for other categories is as follows:

  • 8.1% online games
  • 7.1% email
  • 5.2% video and movies
  • 3.7% portals
  • 3.2% search
  • 3.0% software sites
  • 2.7% news
  • 2.4% auctions
  • 2.2% sports

Looking at those numbers for search and social, it’s hard to not see why Google had to develop a social platform with Google+, to take on Facebook. Even back in 2009, Facebook was eating up users’ time, accounting for over six hours of web usage per month to Google’s two hours, 24 minutes.

Read the full article on TechCrunch


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