Tag Archives: Nielsen
08
Mar

Nielsen: TV Still King In Media Consumption

Nielsen examined how Americans have been consuming content over the course of the past year. The report found that of the 289 million U.S. TV owners, 119 million own four or more television sets.

Continue Reading →
22
Nov

Nielsen forms alliance with Informate Mobile Intelligence

Nielsen has formed a strategic alliance with Singapore-headquartered Informate Mobile Intelligence in a bid to improve understanding of how consumers use mobile devices and consume mobile content.

Continue Reading →
07
Nov

Nielsen survey: 62% of Mobile Users 25-34 own Smartphones

Nielsen’s third quarter survey of mobile users reveals that while only 43 percent of all US mobile phone subscribers own a smartphone, a mobile phone with a powerful operating system, the vast majority of those under the age of 44 now have smartphones

Continue Reading →