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The meaning of like: How Smart Devices and Social Media Impact Your Shopping Habits

Entitled “The Meaning of Like,” the infographic shows just how much consumers are connected to the web. A staggering 167 million people will shop online this year, spending an average of $1,800 per person, it reveals. Unsurprisingly, shoppers are using their smartphones to look for sales and special deals, as well as read product reviews and ratings.

Other tidbits include: 64% of smartphone owners shop online using their devices; 40% of Twitter users say they search for products on the microblogging tool; and 60% of Facebook users say they would discuss a product or service if they were offered a discount.

The infographic breaks down how companies such as Walmart and Starbucks are using social networks to engage shoppers. It also looks at how businesses are using mobile point of sale (POS) transactions to get insight into consumer data, sales records and inventory.

Source: Mashable

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