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The Mobile Playbook

Google Mobile Playbook
If your organization needs help figuring out what to do in mobile, Google wants to help you out in the form of a “playbook” for the industry.

Called The Mobile PlayBook: The Busy Executive’s Guide to Winning with Mobile, Google’s guide offers tips on how your company can better take advantage of mobile. The book — which is actually a (mobile) website — starts by asking five “crucial mobile questions” that every business executive should be asking today:

  • How does mobile change our value proposition?
  • How does mobile impact our digital destinations?
  • How is our organization adapting to mobile?
  • How should our marketing adapt to mobile?
  • How can we connect with our tablet audience?

The Mobile PlayBook dives into each topic individually, offering examples of things your business can do to succeed.

Co-written by Jason Spero, Google’s head of mobile sales and strategy, and Johanna Werther, Google’s Sr. Product Marketing Manager for Mobile Ads, the final section of the book provides readers with a 10-item checklist of action items. What are some of Google’s tips for success?

  • Build a mobile website. Once you have a mobile website, check the stats and optimize based on customer usage.
  • Run rich media HTML5 ads to extend your branding message to reach the mobile audience.
  • Separate mobile-specific search campaigns from desktop search campaigns so you can test, measure and develop messaging specific for mobile.

Source: Read the article at Mashable or go to the Mobile Playbook website.

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